Real engagements. Honest numbers.

A first-time fantasy author arrived with a strong manuscript, almost no email list, no defined audience, and a six-month-old release that had quietly stalled. The author was close to self-funding another launch out of pocket with no clear plan for why book two would perform differently than book one.

We re-anchored the book in its true subgenre, rewrote the blurb around the emotional hook readers actually buy, fixed the comp titles, and re-architected Amazon categories. We layered a focused Amazon Ads and BookBub program on top, paired with a simple welcome sequence and a clean author landing page.

Cover, blurb, and metadata audit. Category and keyword rebuild. 30-day ad ramp on two platforms with daily creative iteration in week one. Email welcome flow with three nurture emails. Landing page with one clear conversion goal. Weekly performance review.

Month 1: foundation. Months 2–4: paid ramp. Months 5–6: lifecycle systems.

An established romance author with six previously published titles had watched sales flatten over two years. Covers felt dated, blurbs no longer matched current reader expectations, and there was no working email program bringing existing readers back for new releases.

We treated the catalog as a business, not an archive. The whole backlist was repositioned for current reader taste, refreshed visually, and stitched together as a series funnel that profitably pulls new readers into Book 1 and feeds them through the catalog in the right order.

Six-book cover refresh and blurb rewrite. Lifecycle email program with re-engagement, series progression, and new-release flows. Amazon Ads concentrated on Book 1. A+ content rebuilt across all six listings. Weekly read-through monitoring.

Month 1–2: catalog refresh. Months 3–4: lifecycle build. Months 5–6: optimization and read-through tuning.

A beautifully illustrated children's book had strong distribution but was invisible to the parents, teachers, and gift-buyers who would actually love it. Sales were dependent on the author's immediate network and going nowhere.

Build a focused acquisition engine targeting parents and educators directly, supported by creator partnerships and a clear gift-buyer landing page that turns casual visitors into buyers.

Parenting blog and educator community outreach. Targeted advertising aimed at parents in the right age range. Creator partnerships with accounts that genuinely review books. Landing page with a free downloadable activity sheet and a short video reading.

Month 1: outreach foundation. Months 2–3: ad scaling. Months 4–6: school and library expansion.