Insights

Editorial notes on the business of being an author.

The thinking behind our engagements — distilled, organized, and free to read. Browse by category or open the full archive.

Categories

Browse by topic.

Amazon Optimization

6 notes

Listing pages, A+ content, categories, keywords, and series presentation.

Author Branding

4 notes

Voice, identity, story, and the visual system that makes a reader trust you.

Book Launch Strategy

5 notes

Pre-order runways, release-week sequencing, and the 90 days after.

Reader Growth

7 notes

Acquisition systems, communities, and the loops that compound readership.

Email Marketing

4 notes

Welcome flows, lifecycle automations, and list strategy that actually earns.

Book Advertising

5 notes

Amazon Ads, BookBub, Meta, and TikTok — strategy, creative, and measurement.

Recent Notes

Latest from the studio.

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Amazon Optimization

The Three Listing Levers That Move More Books Than Any Ad

8 min readComing soon
Author Branding

Why Most Author Brands Are Just Logos — and What to Build Instead

6 min readComing soon
Book Launch Strategy

Launch Weeks Are Beginnings, Not Peaks: A 90-Day Framework

11 min readComing soon
Reader Growth

How to Build a Reader Acquisition System That Compounds

9 min readComing soon
Email Marketing

The Author Welcome Sequence Worth Building Right Now

7 min readComing soon
Book Advertising

Amazon Ads vs BookBub: When Each Wins and Why

10 min readComing soon
Reader Growth

Series Funnels: Turning Book 1 Into a Whole Catalog

8 min readComing soon
Amazon Optimization

Backend Keywords: The Quiet Algorithm Most Authors Ignore

6 min readComing soon
Author Branding

A Brand System for Authors With More Than One Book

9 min readComing soon

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