Executive Leadership

A partnership of disciplines.

Nine divisions. One studio. GrowthSpark Impact is led by senior operators across strategy, creative, technology, partnerships, and analytics — each bringing deep expertise to every author engagement.

Strategy Division

Emmanuel

Founder & Lead Growth Strategist
Biography

Emmanuel founded GrowthSpark Impact to give serious authors access to the kind of senior, integrated strategy usually reserved for large publishing brands. He leads engagements across positioning, catalog strategy, and long-term reader lifecycle.

Responsibilities
  • · Overall strategic direction of every client engagement
  • · Frameworks and methodology stewardship
  • · Senior consulting on flagship accounts
Areas of expertise
  • · Author growth strategy
  • · Positioning
  • · Catalog & lifecycle
Philosophy

"A book is the beginning of a relationship. Everything we build should honor that relationship and let it compound."

Reader Acquisition Division

Darasimi

Reader Acquisition Lead
Biography

Darasimi leads the systems that build owned author audiences — email, community, ARC, and creator programs — turning launch energy into a compounding reader base.

Responsibilities
  • · Reader acquisition strategy across engagements
  • · Community and ARC program design
  • · Creator and partnership outreach systems
Areas of expertise
  • · Owned audience systems
  • · Community design
  • · Creator partnerships
Philosophy

"You do not acquire readers. You earn them, and then you keep the promise."

Brand & Content Division

Samuel

Brand & Content Strategist
Biography

Samuel shapes the author brand systems and editorial voice that give a writer's public presence coherence — from platform bios to campaign copy to long-form content.

Responsibilities
  • · Author brand identity and voice systems
  • · Editorial calendars and content architecture
  • · Campaign copy and long-form editorial
Areas of expertise
  • · Brand systems
  • · Editorial strategy
  • · Copy craft
Philosophy

"Brand is what a reader believes about you when you're not in the room."

Analytics & Lifecycle Division

Daniel

Analytics & Lifecycle Lead
Biography

Daniel runs the analytical layer that keeps our decisions honest — reader lifecycle modeling, campaign measurement, and the reporting that turns activity into insight.

Responsibilities
  • · Reader lifecycle modeling
  • · Campaign and channel measurement
  • · Client reporting and insight cadence
Areas of expertise
  • · Lifecycle modeling
  • · Attribution
  • · Reporting systems
Philosophy

"Numbers tell you what happened. Judgment tells you what to do about it."

Technology & Digital Experience Division

Victor

Technology & Digital Experience Director
Biography

Victor leads the digital infrastructure behind our engagements — author websites, landing systems, marketing tech, and the technical rigor that keeps campaigns dependable.

Responsibilities
  • · Author websites and landing systems
  • · Marketing technology architecture
  • · Technical performance and reliability
Areas of expertise
  • · Web strategy
  • · Martech
  • · Digital experience
Philosophy

"Technology should disappear behind the reader's experience of the work."

Strategic Partnerships Division

Abraham Prinsley

Director of Strategic Partnerships & Author Success
Biography

Abraham leads the partnership ecosystem — including our long-term collaboration with Book Ascendancy Book Club — and stewards author success across the full engagement arc.

Responsibilities
  • · Strategic partnership program
  • · Author success across engagement lifecycle
  • · Cross-partner program design and stewardship
Areas of expertise
  • · Partnership strategy
  • · Author success
  • · Program design
Philosophy

"No author grows in isolation. The strongest careers are the ones with the strongest circle."

Creative Division

Michael Jeremiah

Creative Director & Visual Brand Experience
Biography

Michael leads the visual identity and creative direction for GrowthSpark Impact and the authors we serve — from book trailer creative to campaign design systems.

Responsibilities
  • · Visual identity systems for authors and campaigns
  • · Creative oversight of book trailers and film work
  • · Campaign art direction
Areas of expertise
  • · Art direction
  • · Book trailer creative
  • · Brand systems
Philosophy

"Craft is the difference between something a reader notices and something they remember."

Publishing Partnerships Division

Monday Jeremiah

Director of Publishing Partnerships & Literary Engagement
Biography

Monday leads publishing partnerships and literary engagement — connecting authors to the wider literary ecosystem and stewarding programs across our partner community.

Responsibilities
  • · Publishing and literary community partnerships
  • · Program stewardship across partner ecosystem
  • · Author-partner engagement design
Areas of expertise
  • · Publishing partnerships
  • · Literary programs
  • · Community engagement
Philosophy

"The literary world is a community. Our role is to keep opening its doors."

Client Strategy Division

Daniel Akpan

Director of Client Strategy & Business Transformation
Biography

Daniel leads client strategy and business transformation — helping authors think about their careers as businesses, and structuring engagements for sustainable long-term outcomes.

Responsibilities
  • · Client strategy across senior engagements
  • · Author business transformation programs
  • · Long-term engagement design
Areas of expertise
  • · Client strategy
  • · Author business design
  • · Transformation
Philosophy

"The most valuable thing we can give an author is a career worth compounding into."

Work with us

The best engagements begin with a conversation.