Cinematic Launch Trailer — Literary Fiction
A literary fiction author preparing for launch needed promotional video assets that matched the emotional weight of the book and could carry the campaign across social platforms.
- Translate the book's tone into a 60-second cinematic trailer
- Produce platform-specific cutdowns for Instagram, TikTok, and YouTube
- Support a coordinated pre-launch and release-week push
- 1. Creative direction session with the author
- 2. Script, storyboard, and shot list
- 3. Production, editing, sound design, and color
- 4. Vertical, square, and horizontal cutdowns
- 5. Launch integration with paid and organic campaigns
- Hero 60-second trailer
- 15-second and 30-second social cuts
- Vertical and square format variants
- Static key frames for ad creative
- Notable lift in pre-order momentum
- Stronger engagement across launch-week social
- Reusable evergreen creative for ongoing ads