Real Client Work

Proof, not promises.

A curated selection of book trailer projects, Amazon optimization reports, author growth roadmaps, branding programs, launch campaigns, and reader acquisition work delivered for serious authors.

Certain project details have been modified or partially redacted to protect client confidentiality while accurately representing the scope of work delivered.

video
Trailer Reel
Confidential preview
Book Trailer Project·Literary Fiction

Cinematic Launch Trailer — Literary Fiction

Challenge

A literary fiction author preparing for launch needed promotional video assets that matched the emotional weight of the book and could carry the campaign across social platforms.

Objectives
  • Translate the book's tone into a 60-second cinematic trailer
  • Produce platform-specific cutdowns for Instagram, TikTok, and YouTube
  • Support a coordinated pre-launch and release-week push
Process
  1. 1. Creative direction session with the author
  2. 2. Script, storyboard, and shot list
  3. 3. Production, editing, sound design, and color
  4. 4. Vertical, square, and horizontal cutdowns
  5. 5. Launch integration with paid and organic campaigns
Deliverables
  • Hero 60-second trailer
  • 15-second and 30-second social cuts
  • Vertical and square format variants
  • Static key frames for ad creative
Outcomes
  • Notable lift in pre-order momentum
  • Stronger engagement across launch-week social
  • Reusable evergreen creative for ongoing ads
report
Optimization Report
Confidential preview
Amazon Optimization Report·Mystery / Thriller

Backlist Amazon Optimization — Mystery Series

Challenge

An established author's mystery backlist was underperforming relative to traffic. Listings were dated, metadata was thin, and series read-through was leaking.

Objectives
  • Improve organic discoverability across the series
  • Lift conversion on existing detail-page traffic
  • Tighten series read-through from Book 1 forward
Process
  1. 1. Full keyword and category research
  2. 2. Backend metadata rebuild across all titles
  3. 3. A+ content and series-page redesign
  4. 4. Copy and hook refinement for each blurb
  5. 5. Performance tracking and iterative tuning
Deliverables
  • Comprehensive Amazon Optimization Report
  • Updated metadata and category mapping
  • Refreshed A+ content across the series
  • Rewritten blurbs and hooks
Outcomes
  • Meaningful organic ranking lift across keywords
  • Higher conversion on existing detail-page traffic
  • Stronger reader read-through into later titles
report
Roadmap Document
Confidential preview
Author Growth Roadmap·Contemporary Romance

12-Month Growth Roadmap — Romance Author

Challenge

A multi-book romance author had momentum but no clear plan. Decisions were reactive, launches were inconsistent, and growth felt episodic instead of compounding.

Objectives
  • Replace reactive marketing with a structured plan
  • Sequence the next 12 months of releases and campaigns
  • Install systems that compound across launches
Process
  1. 1. Goal-setting and stage assessment
  2. 2. Audience and catalog analysis
  3. 3. Priority and sequencing workshop
  4. 4. Roadmap drafting, review, and finalization
  5. 5. Implementation guidance
Deliverables
  • 30-Day Strategic Plan
  • 60-Day Growth Roadmap
  • 90-Day Visibility Blueprint
  • 12-Month Reader Acquisition Strategy
Outcomes
  • Clear direction across the next four releases
  • Consistent monthly growth rituals in place
  • Compounding visibility quarter over quarter
brand
Brand Mockups
Confidential preview
Social Media Branding Project·Memoir

Author Brand System — Memoirist

Challenge

A debut memoirist had no consistent visual or verbal identity across profiles, banners, and content. Reader recognition was low and trust signals were inconsistent.

Objectives
  • Establish a cohesive author brand across platforms
  • Strengthen reader recognition and trust
  • Create a sustainable content rhythm
Process
  1. 1. Brand and voice discovery
  2. 2. Visual identity and banner design
  3. 3. Profile optimization across platforms
  4. 4. Content pillars and editorial calendar
  5. 5. Handover with engagement playbook
Deliverables
  • Brand identity guidelines
  • Optimized profiles and banners
  • Content calendar for the first 90 days
  • Reader engagement framework
Outcomes
  • A unified, recognizable author presence
  • Higher engagement on new content
  • Clearer reader-to-subscriber conversion
mockup
Launch Dashboard
Confidential preview
Launch Strategy Campaign·Fantasy

Release-Week War Room — Fantasy Debut

Challenge

A debut fantasy author with a small list needed a structured launch that would extend beyond release week and create lasting momentum.

Objectives
  • Build a disciplined 90-day launch runway
  • Coordinate ads, email, ARC, and creator outreach
  • Install post-launch systems for sustained visibility
Process
  1. 1. Pre-launch positioning and runway design
  2. 2. Campaign sequencing across channels
  3. 3. Release-week orchestration
  4. 4. Post-launch momentum systems
  5. 5. 30/60/90 performance review
Deliverables
  • Launch Calendar and Promotional Timeline
  • Reader Acquisition Plan
  • Visibility Strategy and Campaign Roadmap
  • Post-Launch Growth Framework
Outcomes
  • Top subgenre rank achieved within launch window
  • Email list grew several multiples through launch
  • Sustained sales rhythm long after release week
mockup
Outreach Snapshot
Confidential preview
Reader Acquisition Project·Children's

Creator & Community Outreach — Children's Book

Challenge

A beautifully produced children's book had strong distribution but was invisible to the parents, educators, and creators who would champion it.

Objectives
  • Identify the right communities and creators
  • Build trusted third-party advocacy
  • Create durable platform reach with educators
Process
  1. 1. Audience and niche mapping
  2. 2. Outreach list curation
  3. 3. Personalized creator and educator outreach
  4. 4. Partnership coordination and ARC support
  5. 5. Reporting and relationship maintenance
Deliverables
  • Curated outreach lists
  • Personalized outreach sequences
  • ARC and partnership coordination
  • Audience expansion strategy document
Outcomes
  • Multiple school and library adoptions
  • Ongoing creator and educator partnerships
  • A durable reader platform built around the book

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